The Hab Theory Ebook

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history.

Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.They succeeded by transforming habits.In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight.

We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

The Hab Theory Free Ebook

Born: January 30, 1931Died: July 7, 2011Ohio connection: Former ResidentBellefontaineAllan Eckert, son of Edward Russell and Ruth (Roth) Eckert, was born in 1931 in Buffalo, New York. He attended the University of Dayton, 1951-52, and The Ohio State University, 1953-54.

He married Joan Dowling in 1955, and they had two children, Julie and Joseph. They were divorced in 1975, and Eckert married Gail Ann Hagemann Green the following year.

That marriage also ended in divorce, in 1978. Eckert then married Nancy Cross Dent the same year. Prior to 1955, Eckert worked a wide variety of jobs, including postal service employee, private detective, firefighter, cook, dishwasher, salesperson, trapper, commercial artist, taxi driver, factory worker, and farmer. He then settled into a writing career, beginning with the associate editor position for the NCR Factory News (National Cash Register Co., Dayton, Ohio), 1955-56. He then worked for the Dayton Journal-Herald as a reporter, columnist, feature writer, and editor, 1957-60, after which he became a full-time author.Eckert has written more than thirty books, often combining history and natural history with fiction. He has written novels, documentary fiction, historical narratives, children`s books, and even a play.